AP Sensing’s LHD: A Success Story Made in Europe

An Interview with European Sales Manager Daniel Gerwig


Q: Daniel, you have been responsible for distribution in Europe for quite some time now. Tell us a bit about yourself and your time at AP Sensing.

I studied Business Informatics in Stuttgart, Germany and joined AP Sensing in 2010 as a technical support engineer, commissioning Distributed Fiber Optic Sensing solutions in different market segments and projects worldwide. With the technical background, I’ve moved to sales, today heading the European business for the company across all our markets.


Q: So, what makes Europe special for you as a sales region?

We are a  German company, so Europe is our home market. Europe as a market is both exciting and challenging, due to its cultural diversity. To me, home connects, and as a European company, we feel an obligation to our home. Like no other manufacturer, we are aware of our special responsibility towards our European partners and customers with their needs and requirements.


Q: Has your work been crowned with success?

Well, the success of our Linear Heat Detection solution speaks for itself. For more than 15 years and in over 500 projects, our products have been monitoring critical infrastructure in Europe, contributing to the safety of numerous tunnels, metro systems, airports and industrial plants. Quality and performance go hand-in-hand for us.


Q: What makes AP Sensing's fiber optic sensing solutions for fire protection so unique?

No other comparable product is as convincing, with AP Sensing’s multitude of type tests and demonstrated performance in real fire tests. A wide range of approval-relevant certifications such as VdS, UL, FM, ATEX, IECEx as well as SIL are just as much a matter of course for us as certified quality management based on the latest standards including ISO 14001/18001.


Q: What advantages do European customers enjoy when they work with AP Sensing?

With the power and strength of an European manufacturer, we have numerous, experienced partners in all European countries. We also offer very fast response times and services directly from the factory, without costly loss of time.


Q: The issue of social responsibility is very important today, what is your position on it?

Social responsibility grows out of success – this is also European spirit. AP Sensing is involved in numerous projects for people who are less fortunate. In particular, we started a new program in 2019 called "Passion for Plants" that helps reduce CO2 emissions and contribute to a more livable future.